Hel­vetica is a doc­u­men­tary about, well, Hel­vetica. That font that is all around us, utterly ubiq­ui­tous, com­pletely invis­i­ble to the unknow­ing eye. Is it the mind-numbing tool of Big Brother, or Modernism’s weapon against disorder?

Some peo­ple like it and some peo­ple hate it, but one thing’s clear: every­one has an opinion.

I per­son­ally love using the font as a base for logo design. The let­ter forms are so geo­met­ric and con­sis­tent. It reminds me of the cre­ative trance I would get into as a child when I would sit for hours stack­ing legos together, tak­ing the small pieces and mak­ing more and more com­plex designs. It’s a very com­fort­ing feeling.

The direc­tor of Hel­vetica , Gary Hus­twit, has another doc­u­men­tary in the works called Objec­ti­fied about indus­trial design. I’m excited.