For the recent revi­sion of theghostandthegrace.com I wanted to rethink the logo bit. The orig­i­nal was out of bal­ance and didn’t feel “Amer­i­can” to me. The flour­ish on the G was trimmed back for bal­ance and shields were added behind the small text to bring more atten­tion to them and cre­ate a bet­ter sense of flow from top to bot­tom. “Grace” was orig­i­nally set in Gotham, but it was too geo­met­ric to be a coun­ter­part to the “Ghost” script so I decided on Univers. I usu­ally wouldn’t use three type­faces in a logo, but the eclec­tic style of the music called for the vari­ety you might find in a let­ter­press ad.

Because of the length of the text in the logo, a sim­pli­fied design was needed for quick recog­ni­tion of the brand. Once again, I chose the com­bi­na­tion of a shield with Gotham.