@David – The color scheme, rough layout, and Saturn were ideas directly from Sirocco. Since we were using simple colors I thought that simple shapes would also be appropriate to signify the DIY attitude of Sirocco. They also wanted the logo to feel at home in the 1960s (a kind of retro-futurism) and to look equally appropriate in one of their movies or a scientific journal. The latter is reflected in the second design.
1. jimmy jimmy Feb 7, 2010 11:03 PM
you’re the 1990s chicago bulls of graphic design, karl.
2. Lara Feb 9, 2010 8:48 PM
Nice metaphor, jimmy. I don’t have a clue about sports—but i’m guessing it means Karl is awesome—if we’re on the same page here.
3. david Feb 12, 2010 10:41 AM
i like the pairing of the shapes and primary colors in the first image. what kind of concept are you working with?
4. Karl Peterson Feb 12, 2010 1:33 PM
@David – The color scheme, rough layout, and Saturn were ideas directly from Sirocco. Since we were using simple colors I thought that simple shapes would also be appropriate to signify the DIY attitude of Sirocco. They also wanted the logo to feel at home in the 1960s (a kind of retro-futurism) and to look equally appropriate in one of their movies or a scientific journal. The latter is reflected in the second design.