CubCrafters
I had the unique opportunity to play a pivotal role in the extensive marketing revitalization for CubCrafters, a renowned aircraft manufacturer based in my hometown of Yakima, WA. This ambitious project centered around a complete transformation of their most crucial marketing asset — the CubCrafters website.
XCub Mini-Site
The XCub mini-site was the first step in our project, showcasing CubCrafters' latest aircraft. My focus was on creating a space that not only detailed the aircraft's features but also encapsulated the CubCrafters brand ethos, ensuring the mini-site was both informative and visually engaging.
Redesign
Revamping the CubCrafters website was all about infusing a fresh, modern feel into their online presence. This comprehensive project encompassed the primary informational site, service platforms, updates, news, an online merch store, and internal services for different departments. My role involved front end development, enhancing user experience and navigation, and ensuring a seamless flow across these varied sections. I was dedicated to mirroring CubCrafters' innovative spirit and craftsmanship in the website's design, capturing the brand's essence in each digital interaction.
CubCrafters
Configurator
A highlight of our redesign was the innovative aircraft configurator for each model. This custom feature enabled customers to tailor their aircraft through a selection of paint schemes, parts, and accessories, offering a highly personalized and engaging experience.
XCub Configurator
Vintage Posters
In addition to digital work, I designed a series of vintage travel-style posters. These were crafted to echo the adventure and nostalgia of aviation, serving both as effective marketing tools and artistic expressions that reflected the spirit of CubCrafters.
